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What You Must Keep Private

The High-Value Targets in Your Personal Life

What You Must Keep Private
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Written by Luke Sloan

05 Feb 2025


In the world of public figures, visibility is currency, but it’s also risk. The more people know about you, the more they can use that knowledge against you. Whether you’re a celebrity, a high-net-worth individual, or a high-profile executive, your lifestyle makes you a target.

Privacy is not about hiding, it’s about controlling what others can use.

Below are the most critical areas that must be locked down through a comprehensive privacy management plan. These are the details threat actors, criminals, stalkers, and even journalists exploit first.


1. Your Home Address

Your residence is ground zero for privacy risk.

  • Doxxing, stalking, break-ins, and paparazzi activity often begin with a simple address search
  • Real estate listings, property tax records, utility bills, and corporate filings can all leak your location
  • Even trust structures can fail if not executed with the right layers of obfuscation and nominee entities

If your home can be found online, it can be targeted.


2. Vehicles and License Plates

Your cars reveal more than you think.

  • Vanity plates, leased luxury vehicles, or personalized registrations are often traceable
  • Parking permits, toll systems, and DMV data create digital trails
  • Paparazzi and private investigators track high-profile vehicles to map routines

If a threat actor knows your car, they can follow you or even impersonate you.


3. Your Children’s School

This is one of the most emotionally and legally sensitive pieces of information, and one of the most critical to keep private.

  • Kidnap-for-ransom schemes often begin with publicly accessible school rosters or leaked social media tags
  • Threat actors can track drop-off and pick-up patterns, bus routes, and even school events
  • Social media check-ins, PTA involvement, and community directories all create exposure

There is no reason your child’s school should ever be publicly linked to your name.


4. Your Travel Patterns

Whether by private jet, luxury SUV, or commercial airline, movement reveals vulnerability.

  • Flight logs, hotel check-ins, vacation photos, and corporate filings show where you’ve been, and where you will be
  • Criminals and paparazzi monitor this data to time their approach when you are most exposed
  • Travel metadata also reveals who you’re with, which can lead to social mapping or business intelligence leaks

If someone can predict your location, they can plan an encounter.


5. Pattern of Life

Your routine is your biggest weakness, and your most exploitable asset.

  • The gym you go to every morning, your weekly dinner spot, your child’s soccer practice, all become predictable targets
  • Surveillance teams, private investigators, and obsessed fans rely on your routine to make contact or gather intel
  • Even your digital behavior, like time of posts or logins, can be used to triangulate movement

Break the pattern or protect it. Do not leave it exposed.


6. Asset Ownership

What you own can quickly turn into what others want.

  • Real estate, aircraft, boats, companies, art collections, and crypto wallets all create a digital and paper trail
  • If improperly shielded, your ownership becomes an invitation for lawsuits, blackmail, or reputational attacks

Every major asset should be obscured behind strong legal and operational firewalls.


7. Personal Relationships

The people closest to you are often the easiest vector in.

  • Tagging family in social media, showing friends in videos, or publicly dating someone creates easy targets
  • Threat actors often use secondary individuals to gather intelligence or exploit emotional pressure points
  • Children, assistants, spouses, and exes should be covered by your privacy plan, not just your NDAs

They don’t have to be famous to be targeted, just connected to you.


What to Do About It

A strong privacy management program will:

  • Remove or obscure home, vehicle, and school data from public records and commercial databases
  • Break your pattern of life by protecting metadata and digital exhaust
  • Control travel exposure with aviation privacy tools, shell companies, and obfuscated bookings
  • Establish protective firewalls around assets through legal structuring and suppression of registries
  • Extend privacy protections to your inner circle, staff, and family

Privacy is not an accessory, it is core security, and for people like you, it’s the first line of defense.


If you’re not managing this, someone else is, and they’re using it to get closer than you think.

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